Last updated: September 13, 2026
Cookies are small files a website stores in your browser; "local storage" and "session storage" do a similar job. This page lists everything our website stores on your device, why, and for how long.
Analytics and advertising cookies are off until you allow them. When you first visit, no Google or Meta script is loaded at all; they load only after you accept that category in the banner.
1. Strictly necessary and functional — always on
These make the site work as you asked and do not track you across other sites. They need no consent.
| Name | Set by | Purpose | Kept for |
|---|---|---|---|
| NEXT_LOCALE | curalb.com | Remembers the language you chose in the language selector. Set only when you pick one. | 1 year |
| emc-country | curalb.com | Remembers which country version of the site suits your connection, so the site does not work it out on every page. | 12 hours |
| curalb.consent.v1 (local storage) | curalb.com | Remembers your cookie choices, so the banner does not reappear on every page. | Until you change your choice or clear your browser data |
| curalb.attribution.v1 (session storage) | curalb.com | Remembers which link or ad campaign brought you to the site during this visit. It is sent to us only if you submit an enquiry, and never to a third party. | Until you close the tab |
| emc_rt | api.curalb.com | Keeps you signed in to the patient or staff portal. Only set when you sign in to the portal. | 30 days, or until you sign out |
2. Analytics — only with your consent
Help us understand how the site is used — which pages are read and where visitors leave — in aggregate. IP addresses are anonymised.
| Name | Set by | Purpose | Kept for |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors, so visits can be counted. | 2 years |
| _ga_<ID> | Google Analytics | Keeps track of the current visit (session). | 2 years |
3. Advertising measurement — only with your consent
Let us see which of our Google and Meta ads led to an enquiry, so that we do not spend money on ads that do not help anyone. We do not use them to build a profile of you, but Google and Meta process this data under their own policies.
| Name | Set by | Purpose | Kept for |
|---|---|---|---|
| _gcl_au | Google Ads | Links an enquiry to the Google ad that was clicked (conversion measurement). | 90 days |
| _gcl_aw | Google Ads | Stores the click identifier when you arrive from a Google ad. | 90 days |
| _fbp | Meta Pixel | Links an enquiry to a visit from a Meta (Facebook or Instagram) ad. | 90 days |
| _fbc | Meta Pixel | Stores the click identifier when you arrive from a Meta ad. | 90 days |
Providers: Google Ireland Limited (privacy policy) and Meta Platforms Ireland Limited (privacy policy).
4. Changing your mind
You can accept, decline or choose categories in the banner, and change your decision at any time with "Cookie preferences" at the bottom of every page. Withdrawing consent stops the tags from loading from then on.
You can also delete cookies or block them in your browser settings. If you block the strictly necessary ones, parts of the site — such as signing in to the portal — will not work.
More about how we use personal data is in our privacy notice.